Wheat Protein Market 2024 Trend, Marketing Channels and Investment Feasibility
Wheat Protein Industry
The global wheat protein market size was valued at USD 6.77 billion in 2023 and is expected to grow at a compound annual growth rate (CAGR) of 4.2% from 2024 to 2030. The growth of the wheat protein industry is expected to be driven by the rising adoption of plant-based diets as well as an increase in the number of people adopting vegan diets in developing economies. Furthermore, product demand is likely to be fueled by a rising geriatric population, income levels, and increased urbanization.
The growth of the wheat protein industry is expected to be driven by the rising adoption of plant-based diets as well as an increase in the number of people adopting vegan diets in developing economies. Furthermore, product demand is likely to be fueled by a rising geriatric population, income levels, and increased urbanization.
Gather more insights about the market drivers, restrains and growth of the Global Wheat Protein market
Wheat Protein Market Segments:
Market Dynamics
The changing health trends, growing environmental sustainability concerns, and rising consumer preference toward plant-based proteins are driving the growth of cereal-derived proteins. Some of the most important factors driving consumer interest in plant-based foods are growing awareness regarding protein-rich diets, interest in health & wellness-promoting food options, and consumer sentiment toward animal cruelty. The increased interest in plant-based sources of protein is projected to remain one of the key market drivers for wheat protein demand worldwide.
Market Concentration & Characteristics
The growth of this market can be attributed to innovations in wheat protein have been particularly significant in the context of plant-based and gluten-free products. Manufacturers are developing gluten-free wheat protein options to cater to consumers with gluten sensitivities or those following gluten-free diets.
Product Insights
Wheat gluten accounted for a share of over 45% of the global revenues in 2023. Wheat gluten has a wide range of functionalities, including texturing, viscoelasticity, foaming, binding, and emulsification which leads to its widespread use in bakery products. It also acts as an excellent meat substitute for vegetarian and vegan products. These properties are expected to drive the segment demand during the forecast period.
Form Insights
The dry wheat protein market is experiencing growth driven by several factors. A rising awareness of plant-based diets and a demand for alternative protein sources contribute to the increased popularity of dry wheat protein. Additionally, its extended shelf life, ease of storage, and versatility in various food applications, including bakery and meat alternatives, make it an attractive choice for manufacturers.
Concentration Insights
Wheat protein is made up of protein ingredients extracted from wheat using various methods. The global wheat protein market is segmented into three concentrations: 75% protein, 80% protein, and 95% protein. 75% protein led the market with the highest revenue share of over 41% in 2021 since it contains a higher concentration of diluted protein and is primarily used in dietary supplements.
Application Insights
Bakery and confectionery accounted for a share of around 40% of the global revenues in 2023. The demand for wheat protein in bakery applications is being driven by factors like increased moisture content, improved water absorption, and softness of the finished product. Furthermore, increased consumption of quick-bite foods like confectionery and snacks as a result of changing lifestyles is fueling product demand. The market will grow further during the forecast period due to increased product adoption in the manufacturing of pastries, bread, cakes, rolls, and other bakery items to meet rising consumer demand.
Regional Insights
North America held a share of over 33% of the global market in 2023. This region's market share can be attributed to several factors, including growing consumer awareness of the health benefits of wheat protein, and the well-established food processing industry. Additionally, an increasing vegetarian population, the growing consumption of bakery goods, and meat substitutes are fueling product demand. Other contributing factors include the enormous production of wheat and the rising demand for healthy and nutritional products in the region.
Browse through Grand View Research's Nutraceuticals & Functional Foods Industry Research Reports.
- The global bakery products market size was valued at USD 495.6 billion in 2023 and is projected to grow at a compound annual growth rate (CAGR) of 5.4% from 2024 to 2030.
- The global dairy products market size was valued at USD 481.08 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 2.5% from 2020 to 2027.
Key Companies & Market Share Insights
The global wheat protein market is expected to witness high competition among the companies owing to the presence of a large number of players across the globe. Manufacturers are increasingly engaged in R&D activities to formulate innovative products owing to increasing demand from consumers. The players focus on capacity and geographic expansions as well as strategic mergers & acquisitions to gain a competitive edge in the market.
For instance, in August 2021, Summit Ag along with its portfolio company named Summit Sustainable Ingredients announced the establishment of a wheat protein manufacturing facility worth USD 200 million to be built near Prairie Horizon Agri-Energy. The facility is expected to be operational by the summer of 2023 which will expand the production capacity of wheat protein to nearly double any existing unit in North America.
Key Wheat Protein Companies:
The following are the leading companies in the wheat protein market. These companies collectively hold the largest market share and dictate industry trends. Financials, strategy maps & products of these wheat protein companies are analyzed to map the supply network.
- Archer Daniels Midland Company (ADM)
- Agridient
- MGP Ingredients
- AB Amilina
- Cargill Inc
- Manildra Group
- Crespel & Deiters GmbH and Co. KG
- Kroener Staerke
- Crop Energies AG
- Roquette
Segments Covered in the Report
Grand View Research has segmented the global wheat protein market report on the basis of product, application, concentration, form, and region:
Wheat Protein Product Outlook (Volume, Kilotons; Revenue, USD Million; 2018 - 2030)
- Wheat Gluten
- Wheat Protein Isolate
- Textured Wheat Protein
- Hydrolyzed Wheat Protein
- Others
Wheat Protein Concentration Outlook (Volume, Kilotons; Revenue, USD Million; 2018 - 2030)
- 75% concentration
- 80% concentration
- 95% concentration
Wheat Protein Form Outlook (Volume, Kilotons; Revenue, USD Million; 2018 - 2030)
- Dry
- Liquid
Wheat Protein Application Outlook (Volume, Kilotons; Revenue, USD Million; 2018 - 2030)
- Bakery & Confectionery
- Animal Feed
- Dairy
- Personal Care
- Sports & Nutrition
Wheat Protein Regional Outlook (Volume, Kilotons; Revenue, USD Million; 2018 - 2030)
- North America
- US
- Canada
- Mexico
- Europe
- Germany
- UK
- Russia
- Ukraine
- Poland
- France
- Benelux
- Asia Pacific
- China
- India
- Japan
- Australia
- Central & South America
- Brazil
- Argentina
- Middle East & Africa
- Turkey
- Egypt
Order a free sample PDF of the Wheat Protein Market Intelligence Study, published by Grand View Research.
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