Paint Protection Film Industry Overview

The global paint protection film market size was estimated at USD 499.7 million in 2023 and is projected to grow at a compound annual growth rate (CAGR) of 5.9% from 2024 to 2030.

The shift in consumer preference toward keeping the finish of their vehicles intact, coupled with the rising awareness among them for ensuring proper maintenance of their automobiles, is expected to fuel the demand for paint protection films worldwide.

Gather more insights about the market drivers, restrains and growth of the Paint Protection Film Market

The U.S. is one of the leading automotive markets in the world. As such, the country is expected to witness significant demand for paint protection films throughout the forecast period. The presence of major paint protection film (PPF) manufacturers and many of their installers in the U.S. is anticipated to further boost the market growth for these films in the country from 2024 to 2030. Increasing awareness among consumers regarding the benefits of paint protection films is expected to surge the consumption of these films in the U.S. during the next few years.

Asia Pacific was the fastest-growing market for PPF in 2023, as the establishment of automobile manufacturing facilities in India, Thailand, and Indonesia by leading automotive manufacturers, coupled with rising automotive sales in Asia Pacific, is anticipated to drive the demand for PPFs in the region. This, in turn, leads to market growth for these films in the Asia Pacific during the forecast period.

The market for second-hand or used cars has witnessed considerable growth in Asia Pacific owing to the increasing preference of consumers for mobility. Moreover, the emergence of online portals to promote the selling of used cars and conduct condition checks to estimate the proper value of used cars has enhanced the confidence of consumers to procure them.

For novice drivers, investing in new vehicles will not be economical. As such, they prefer used vehicles over new vehicles, thereby leading to the growth of the used vehicles market in the Asia Pacific. Thus, the flourishing used vehicles market in the region is expected to drive the demand for paint protection films that protect the exterior paint of these cars and reduce their repainting costs.

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  • The global ceramic coating market size was estimated at USD 10.37 billion in 2023 and is expected to grow at a CAGR of 8.4% from 2024 to 2030.
  • The global polyvinyl chloride market size was estimated at USD 56,304.9 million in 2016. The demand for polyvinyl chloride (PVC) in construction applications is likely to remain strong owing to its cost-effectiveness, resistance to chemical corrosion, and durability.

Paint Protection Film Market Segmentation

Grand View Research has segmented the global paint protection film market report based on material, end-use, and region:

Paint Protection Film Material Outlook (Volume, Thousand Sq. Meters; Revenue, USD Million, 2018 - 2030)

  • Thermoplastic Polyurethane (TPU)
  • Polyvinyl Chloride (PVC)
  • Others

Paint Protection Film End-use Outlook (Volume, Thousand Sq. Meters; Revenue, USD Million, 2018 - 2030)

  • Automotive & Transportation
  • Electrical & Electronics
  • Aerospace & Defence
  • Others

Paint Protection Film Regional Outlook (Volume, Thousand Sq. Meters; Revenue, USD Million, 2018 - 2030)

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Norway
    • Netherlands
    • Russia
  • Asia Pacific
    • China
    • Japan
    • India
    • Australia
    • Thailand
    • South Korea
    • Indonesia
    • Malaysia
  • Central & South America (MEA)
    • Brazil
    • Argentina
  • Middle East and Africa (MEA)
    • Saudi Arabia
    • South Africa
    • UAE

Key Companies profiled:

  • 3M
  • XPEL Inc.
  • Schweitzer-Mauduit International, Inc.
  • Eastman Chemical Company
  • Avery Dennison Corporation
  • Saint-Gobain S.A.
  • RENOLIT SE
  • Ziebart International Corporation
  • Hexis S.A.S
  • Garware Hi-Tech Films Ltd.

Key Paint Protection Film Company Insights

Some of the key players operating in the market include 3M and XPEL, Inc.

  • 3M is engaged in providing adhesives, sealants, consumer goods, tapes, films, and other allied products. The key business divisions of the company include safety & industrial, healthcare, transportation & electronics, and consumer. Paint protection films are manufactured by the company through its films segment under the safety & industrial business division. 3M produces automotive films, electronics films, paint protection films, window films, and architectural finishes under the brand name Scotchgard. The Scotchgard Paint Protection Film Pro Series offers superior protection to automotive surfaces against weathering, chips, and scratches. Internationally, 3M operates 89 manufacturing facilities in 30 countries.
  • XPEL, Inc. manufactures, distributes, and installs aftermarket automotive products in the U.S., Canada, and the UK. In the U.S., Canada, and parts of Europe, the company operates primarily by selling complete paint protection film solutions directly to independent installers and car dealerships with the products including XPEL protection films, installation training, and access to the company’s proprietary design software, marketing support, and lead generation. The company operates six company-owned installation centers in the U.S. and one installation center each in the UK, and the Netherlands, which serve the wholesale and retail customers. It operates through third-party distributors in the rest of the world, who operate under contracts with the company to distribute and install the company’s products. The product portfolio of XPEL Technologies Corp. includes paint protection films, automotive window films, flat glass window films, and plotters.
  • Beijing Kangde Xin Composite Material Co., Ltd. and Premier Protective Films International are some of the emerging market participants in the market.

Recent Developments

  • In May 2023, Covestro AG, a Germany-based company, announced the launch of its new production line in Taiwan for the manufacturing of high-performance TPU suited for paint protection film grades. The company also introduced a new series of paint protection film, Desmopan UP TPU, designed for the automotive and wind sectors.
  • In October 2022, XPEL, Inc. acquired the paint protection film business of Car Care Products Australia. The Car Care Products Australia is a distributor of automotive protective films with a strong presence in Australia. This acquisition can enable XPEL, Inc. to expand its reach in Australia.
  • In July 2022, XPEL, Inc. was selected as the exclusive supplier to Rivian Automotive LLC for its new paint protection film (PPF) factory. The companies will cooperatively develop paint protection films and offer factory direct PPF options for the R1S and R1T vehicle models.

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