Hair Thinning Industry Overview

The global hair thinning market size was estimated at USD 1.40 billion in 2023 and is projected to grow at a CAGR of 10.50% from 2024 to 2030.

The increasing awareness about hair wellness, the growing risk of alopecia & other hair-related problems, and innovation in hair growth treatment & supplement products are among the major factors anticipated to fuel the market growth over the forecast period. According to National Alopecia Areata Foundation August 2023 statistics, nearly 160 million people suffer from alopecia, including 6.7 million people in the U.S. Furthermore, the introduction of advanced technologies & innovative formulations in the hair care industry has encouraged consumers to choose cutting-edge solutions for their hair problems. This has fueled the development of a wide range of hair growth products, from multivitamins & supplements to hair fiber, which is contributing to market expansion.

Gather more insights about the market drivers, restrains and growth of the Hair Thinning Market

The market is likely to witness a significant boost due to the increasing prevalence of hair loss disorders, driving the demand for innovative hair treatments. Genetics, hormonal imbalances, stress, poor nutrition, and environmental pollutants contribute to hair problems, making them widespread & persistent. Moreover, the increasing prevalence of hair loss disorders is not limited to a specific age group or gender; it affects men & women across various age brackets, making it a global concern. According to the National Library of Medicine, androgenetic alopecia impacts approximately 50 million men and 30 million women across the U.S. This condition can commence as early as an individual’s teenage years, and the likelihood of experiencing it increases with age.

The National Library of Medicine's statistics show that over 50% of men aged 50 years & above exhibit some level of hair loss. Among women, the likelihood of hair loss tends to increase post-menopause. This broad demographic reach has made the market highly lucrative and diverse, catering to a wide range of customer needs. As a result, the market is expected to witness substantial growth shortly.

Furthermore, the increasing prevalence of hair loss has also led several customers to seek natural, science-based, and advanced solutions to address hair-related issues. This has prompted companies to develop & market hair growth supplements & treatments that promise efficacy and safety. Advancements in research and technology have enabled the development of innovative hair growth supplements. Companies are investing heavily in R&D to create novel & innovative products. For instance, in January 2023, Curallux, LLC launched the Nurish products line made from Cynatine HNS (Hair, Nails, and Skin), a cosmeceutical component sourced from proteins naturally occurring in the human body.

Browse through Grand View Research's Pharmaceuticals Industry Research Reports.

  • The global alopecia market size was valued at USD 8.77 billion in 2023 and is expected to grow at a compound annual growth rate (CAGR) of 9.1% from 2024 to 2030.
  • The global herbal extract market size was valued at USD 29.8 billion in 2023 and is projected to expand at a compound annual growth rate (CAGR) of 8.2% from 2024 to 2030.

Hair Thinning Market Segmentation

Grand View Research has segmented the global hair thinning market based on product, end-use, distribution channel, and region:

Hair Thinning Product Outlook (Revenue, USD Million, 2018 - 2030)

  • Multivitamins & Supplements 
  • Gummies & Soft Gels
  • Capsules
  • Powder
  • Tablets
  • Hair fiber

Hair Thinning End-Use Outlook (Revenue, USD Million, 2018 - 2030)

  • Women
  • Men

Hair Thinning Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Hypermarket & Supermarket
  • Pharmacy & Drug stores
  • Specialty Store
  • Online Stores

Hair Thinning Regional Outlook (Revenue, USD Million, 2018 - 2030)

North America

  • US.
  • Canada

Europe

  • Italy
  • Spain
  • Sweden
  • Netherlands
  • Portugal
  • Poland
  • Turkey
  • Baltic Countries

Asia Pacific

  • South Korea
  • Vietnam
  • Singapore
  • Taiwan
  • Hong Kong

Latin America

  • Brazil
  • Mexico
  • Argentina
  • Peru
  • Colombia
  • Chile

Middle East and Africa

  • Saudi Arabia
  • UAE
  • Kuwait

Key Companies profiled:

  • Church & Dwight Co, Inc
  • Keranique
  • Unilever (Nutraceutical Wellness, Inc.)
  • Nanogen
  • Lexington International, LLC (Hairmax)
  • Help Hair, Inc.
  • KeraFiber
  • Vitabiotics, Ltd.
  • Nestlé Health Science (Nature’s Bounty)
  • GNC Holdings, Inc. (Harbin Pharmaceutical Group)

Recent Developments

  • In December 2023, Hairmax announced a long-term partnership with Pattern Inc., an e-commerce accelerator, which will help Hairmax drive brand sales on the Amazon platform.
  • In November 2023, Hairmax announced its expansion into the European Union (EU), with a strategic alliance with Johnbeerens.com, which helped Hairmax deliver its products to customers in the EU.
  • In April 2023, Nutrafol, a leading recommended hair growth supplement brand, partnered with Sid Lee, a creative agency, to create a campaign named Grow on.

Order a free sample PDF of the Hair Thinning Market Intelligence Study, published by Grand View Research.

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Grand View Research, U.S.-based market research and consulting company, provides syndicated as well as customized research reports and consulting services. Registered in California and headquartered in San Francisco, the company comprises over 425 analysts and consultants, adding more than 1200 market research reports to its vast database each year. These reports offer in-depth analysis on 46 industries across 25 major countries worldwide. With the help of an interactive market intelligence platform, Grand View Research Helps Fortune 500 companies and renowned academic institutes understand the global and regional business environment and gauge the opportunities that lie ahead.